Rolex - Geneve 1908 - 52508 - 2025

Rolex Geneve 1908 – 52508 (2025 Edition)

A celebration of heritage and horological finesse, the 2025 Rolex Geneve 1908 Ref. 52508 is a masterclass in timeless elegance and modern engineering. Part of the Perpetual collection, this model pays homage to the origins of the Rolex name while introducing subtle technical advancements that define the brand’s vision for the future.

Crafted in 18 ct yellow gold, the 39 mm case is both refined and contemporary, housing the next-generation calibre 7140 movement—an ultra-slim automatic powerhouse with a 66-hour power reserve and Rolex’s proprietary Chronergy escapement. The dial, available in a silken matte white or deep anthracite black, features hand-applied Arabic numerals at 3, 9, and 12, along with a small seconds subdial at 6 o’clock, evoking classic watchmaking traditions.

What truly elevates the 2025 edition is the introduction of the new “Settimo” bracelet—an elegant, fully polished 7-link design exclusive to the 1908 collection. A fusion of dress watch grace and Rolex’s iconic durability, it completes the silhouette with fluid sophistication.

Ideal for discerning collectors and modern investors alike, the Rolex 1908 Ref. 52508 is not just a watch—it’s a statement of enduring value and uncompromising style.

Key Features:

• Reference: 52508

• Collection: Rolex Perpetual 1908

• Year: 2025

• Case: 39 mm, 18 ct yellow gold

• Dial: Matte white or anthracite with small seconds

• Bracelet: New “Settimo” 7-link fully polished bracelet

• Movement: Calibre 7140, automatic, 66-hour power reserve

• Water Resistance: 50 meters

• Crystal: Domed sapphire with anti-reflective coating