A new way to collect
Investment Watches is building the infrastructure for a better luxury watch industryβbringing expertise, accountability, and trust to every stage of watch ownership.
From buying, selling, and trading to authentication, servicing, and secure storage, we bring essential services together under one roof. Our approach combines specialist knowledge, structured processes, and technology to give collectors, dealers, and industry partners greater clarity and confidence.
As the global watch market has grown, the services supporting it have remained fragmented. Uncertainty around authenticity, condition, pricing, and after-sales care can make owning a luxury watch more complicated than it should be.
Investment Watches was built to change that. Our vision is to raise standards across the industry and create a more connected, transparent experienceβfrom the first purchase to the care and preservation of a collection over time.
βOur goal is to make the luxury watch market safer, more transparent, and easier to navigate. Whether youβre purchasing your first watch, caring for a collection, or working with us as an industry partner, you should have access to trusted expertise, clear information
industry experts
meet the team
Why We started Investment Watches
Data-driven
We are founded on access to an extensive amount of data as a foundation for the investments and together with in-depth knowledge within our team of experts, we enable our customers to make an informed investment decision. In addition, our solid background, including a strong capital buffer, ensures our ability to deliver on our commitments.
backed by founders
Behind the company is co-owner and former President of Nasdaq-listed MapsPeople, watch enthusiast Jonas Berntsen. With him are angel investors Garheng Kong and David Osborn.
Our mission
At Investment Watches, we are dedicated to curating and facilitating extraordinary opportunities within the world of collectables. Our mission is to empower individuals and institutions to build and diversify their wealth portfolios while indulging in the joy of collecting. We achieve this by leveraging our expertise, innovation, and commitment to providing secure, transparent, and accessible solutions in the ever-evolving landscape of rare and cherished assets.
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Young Presidents Organization (YPO)
Our Founder & CEO Jonas Berntsen is a member of Young Presidents organization. It's the worldβs largest leadership community of chief executives β over 35,000 extraordinary global members, coming together to become better leaders and better people.