





Rolex - Day-Date - Blue Dial - 18038 - 1978
Rolex Day-Date 36 – Blue Dial – Ref. 18038 (1978)
An enduring symbol of prestige and achievement, the Rolex Day-Date Ref. 18038 stands as one of the most iconic luxury watches ever produced. Crafted entirely in solid 18k yellow gold, this 1978 example embodies the classic elegance that earned the Day-Date its legendary nickname: “The President.”
This particular piece is distinguished by its rich blue dial, a striking and less commonly seen configuration that offers a refined contrast against the warm gold case and bracelet. Adding an extra layer of character and collectability, the day display is presented in French, a detail highly appreciated by seasoned collectors seeking uniqueness and international flair.
Powered by Rolex’s automatic in-house movement, the Day-Date was the first wristwatch to display both the day of the week spelled out in full and the date, features that have since become signatures of the collection. Timeless, authoritative, and effortlessly elegant, this vintage Day-Date remains as relevant today as it was over four decades ago.
Key Features
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Reference: 18038
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Year: 1978
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Case: 36 mm solid 18k yellow gold
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Dial: Blue dial with day display in French
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Crystal: Sapphire
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Movement: Automatic Rolex movement
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Functions: Hours, minutes, date, day (spelled out in full)
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Bracelet: 18k yellow gold President bracelet
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Heritage: One of the most iconic and recognizable Rolex models ever produced
A true statement piece with historical significance, this Rolex Day-Date 18038 is ideal for collectors and connoisseurs who value heritage, exclusivity, and timeless design.
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