The Best Rolex Models to Invest In Right Now (2025 Edition)

The Best Rolex Models to Invest In Right Now (2025 Edition)

If you're buying a Rolex in 2025, you're not just buying a watch—you're making an investment. But not all models appreciate equally. Some offer exceptional long-term performance, while others underperform or fluctuate with hype cycles.

At Investment Watches, we specialize in curating timepieces that combine heritage, desirability, and measurable upside. Here are the Rolex models we believe are the most investment-worthy right now.

📈 1. Rolex Daytona 116500LN (Black or White Dial)

• Why it matters: This modern classic was discontinued in 2023, sparking a surge in collector demand.

• Market performance: Good historic appreciation

• What to look for: Full set with warranty card, mint condition

✅ Investment Tip: The white “Panda” dial typically carries a 15–20% premium.

🟢 2. Rolex Submariner 16610 (2000–2010 Era)

• Why it matters: Last of the aluminum bezel Subs, bridging vintage charm and modern reliability.

• Market performance: Steady growth year-over-year, often underappreciated

• What to look for: Models with lug holes, original box and papers

✅ Investment Tip: Watch for tritium dial models (marked “SWISS-T < 25”) for added value.

🧭 3. Rolex Explorer I 124270 (36mm Reissue)

• Why it matters: The return to 36mm size in 2021 echoes the beloved vintage Explorer 1016.

• Market performance: Rising demand as collectors embrace more modest sizing

• What to look for: Unworn or lightly worn examples with full set

✅ Investment Tip: A perfect long-hold piece for newer collectors entering the market.

🟡 4. Rolex Day-Date in White Gold (Reference 228239)

• Why it matters: Underappreciated compared to yellow gold, yet timeless and stealthy

• Market performance: Gaining ground as buyers seek low-profile luxury

• What to look for: Olive dial or Roman numeral configurations

✅ Investment Tip: Prices are still below peak—opportunity to buy low.

🧊 5. Rolex Yacht-Master 40 with Platinum Bezel (16622)

• Why it matters: A sleeper hit. Platinum bezel + sport/luxury blend

• Market performance: Quietly rising due to low production and unique styling

• What to look for: Original platinum bezel in good condition (many are polished down)

✅ Investment Tip: Often overlooked—perfect for contrarian investors.

Final Thoughts

The best Rolex investments in 2025 blend scarcity, storytelling, and condition. Whether you're aiming for modern classics like the Daytona 116500LN or value sleepers like the Explorer I, the key is knowing what drives value—and how to time your entry.

At Investment Watches, we back every timepiece with full authentication, transparent sourcing, and white-glove service.
Let us help you build a portfolio of watches that perform as well on your wrist as they do on the charts.