How Long Does a Rolex Last?

A Rolex is often viewed as the pinnacle of durability and timeless style — a watch that can endure a lifetime of wear and still function beautifully decades later. But how long does a Rolex really last?

The answer: A properly cared-for Rolex can last not just decades, but generations. In fact, many vintage Rolex watches from the 1950s and 60s remain in excellent working condition today, a testament to the brand’s legendary quality and engineering.

Here’s what you need to know about the longevity of a Rolex and how to ensure your investment stands the test of time.

1️⃣ Built to Last: Exceptional Craftsmanship and Materials

Rolex has earned its reputation because of the materials and craftsmanship that go into every watch:

• 904L stainless steel (Oystersteel): More corrosion-resistant than standard 316L steel

• Cerachrom bezels: Virtually scratch-proof and fade-resistant

• In-house movements: Built for precision and designed for longevity with rigorous testing

• Robust waterproofing: Most Rolex models feature screw-down crowns and casebacks that provide outstanding water resistance (from 100m on the Datejust to 3,900m on the Deepsea)

With these features, Rolex watches are engineered to endure daily wear in harsh environments — from the boardroom to the open sea.

2️⃣ How Long Will It Keep Running?

• Short-term: A new Rolex can run flawlessly for 5–10 years without a service, depending on use and conditions.

• Long-term: With proper care and occasional servicing, a Rolex can function accurately and reliably for 50+ years or more.

Many vintage Rolex models are still in circulation, functioning with original parts after half a century.

3️⃣ Service Intervals Matter

Rolex recommends servicing your watch approximately every 10 years under normal conditions. However, this depends on factors such as:

• Frequency of wear

• Exposure to saltwater, dust, or impact

• Storage environment

A full service ensures proper lubrication of the movement, replacement of worn gaskets, pressure testing, and recalibration — all of which help maintain accuracy and protect against premature wear.

✅ Pro Tip: Servicing a Rolex at authorized service centers preserves authenticity and long-term value, as original parts and proper documentation matter to collectors.

4️⃣ Rolex Watches as Heirlooms

The longevity of Rolex watches is one of the reasons they make excellent family heirlooms. A well-cared-for Rolex can easily last multiple generations and often appreciates in value, especially discontinued or rare references.

This lasting quality ensures that your Rolex can be passed on as both a functional timepiece and a meaningful legacy.

🏁 Final Thoughts

So how long does a Rolex last? With proper care, a Rolex can easily last a lifetime — and beyond — maintaining its accuracy, beauty, and value over decades.

At Investment Watches, we help collectors and first-time buyers select, maintain, and protect their Rolex timepieces. Whether you’re buying your first Submariner or preserving a family Datejust, we’re here to ensure your watch remains a lasting investment.