Skip to content


Your cart is empty

Signup for our newsletter

Describe what your customers will receive when subscribing to your newsletter.

100% positive client reviews on ebay & trustpilot

Invest private or company funds into a portfolio of watches

100% positive client reviews on ebay & trustpilot

Invest private or company funds into a portfolio of watches

high demand for luxury watches

Luxury watches are in demand as alternative investments. The explosive development of the luxury watch market over the past 10 years has created a $22 billion secondary watch market. Buyers are willing to pay significant premiums for preowned models from renowned brands like Rolex, Patek Philippe, and Audemars Piguet, as well as from notable independents such as F.P.Journe, anticipating a continued increase in their value.

The process

1. Buy

We define your Investment size & time horizion and help you curate a portfolio that fits your goals

2. Hold

Keep the watches securely stored in Investment Watches' highly protected environment, or select your own preferred storage option during the agreed investment period

3. Sell

You can either sell the watches through our commission terms, extend the investment period, or retain the watches for personal use or further investment

Why watches are a great investment

Luxury watches, particularly those from prestigious brands with limited editions or historical significance, have consistently appreciated in value over time. While the stock market can be volatile, certain luxury watches often maintain or steadily increase their value, making them a more stable investment option. The supply of luxury watches is limited by factors such as production capacity, craftsmanship, and controlled distribution agreements. Simultaneously, the demand for luxury watches continues to grow, driven by increasing affluence, global economic growth, and aspirational consumption in emerging markets. This limited supply and growing demand contribute to the appreciation of luxury watches as collectible items and investment assets.

learn more

Tangible asset

Luxury watches offer the advantage of being tangible assets that investors can hold, display, and enjoy. Unlike stocks or real estate, which may require complex ownership structures or maintenance, luxury watches are relatively easy to store, transport, and liquidate when needed. Investing in luxury watches can provide diversification benefits to an investment portfolio. Since luxury watches often have low correlation with traditional asset classes such as stocks, their value may not move in tandem with broader market trends. By adding luxury watches to a diversified portfolio, investors can potentially reduce overall portfolio risk and enhance long-term returns.

Learn more

Strong historical increase in price

The prices of top models from Rolex have been increasing for the past 67 years. Furthermore, the Chrono24 price index of Patek Philippe, Audemars Piguet & Rolex have increased in the past 5 years

free discovery call

buy and invest with confidence

authenticated by experts & watchmakers

learn more

Need help?

Frequently Asked Questions