A new way to collect
Investment Watches is redefining what modern watch collecting looks like. We have built a structured, system-driven approach to buying, selling, and investing in luxury watches—across unworn and pre-owned, modern and vintage pieces.
The company was founded in response to the rapid evolution of the global watch market. Over the past decade, rising demand and increased awareness have transformed luxury watches into a $20+ billion secondary market—one that remains fragmented, opaque, and often difficult to navigate.
Investment Watches was built to change that.
“Our goal is simple—we aim to be the safest and most transparent place in the world to buy a luxury watch. Whether you’re investing six thousand or six figures, the experience should feel effortless, informed, and above all, trustworthy.”
— Jonas Berntsen, CEO of Investment Watches
industry experts
meet the team
Why We started Investment Watches
Data-driven
We are founded on access to an extensive amount of data as a foundation for the investments and together with in-depth knowledge within our team of experts, we enable our customers to make an informed investment decision. In addition, our solid background, including a strong capital buffer, ensures our ability to deliver on our commitments.
backed by founders
Behind the company is co-owner and former President of Nasdaq-listed MapsPeople, watch enthusiast Jonas Berntsen. With him are angel investors Garheng Kong and David Osborn.
Our mission
At Investment Watches, we are dedicated to curating and facilitating extraordinary opportunities within the world of collectables. Our mission is to empower individuals and institutions to build and diversify their wealth portfolios while indulging in the joy of collecting. We achieve this by leveraging our expertise, innovation, and commitment to providing secure, transparent, and accessible solutions in the ever-evolving landscape of rare and cherished assets.
Contact us
Young Presidents Organization (YPO)
Our Founder & CEO Jonas Berntsen is a member of Young Presidents organization. It's the world’s largest leadership community of chief executives — over 35,000 extraordinary global members, coming together to become better leaders and better people.