Celebrity Watch Investments: What the Stars Are Wearing in 2025

Luxury watches have long symbolized status and taste—but in 2025, celebrities are turning these timepieces into investment statements. Their choices often spotlight rare craftsmanship, exclusivity, and trendsetting value. Here’s a look at the most talked-about celebrity watches this year and what collectors can learn from their choices:

1. Audemars Piguet Royal Oak Mini

Chosen by stars like Simone Biles, Serena Williams, and Hailey Bieber, this 23mm Mini Royal Oak channelizes understated elegance with creature features of luxury. Crafted in frosted white, yellow, or pink gold, it's as exclusive as it is diminutive. With limited production—an annual cap of just ~50,000 units—these are increasingly rare and highly sought-after pieces.

2. Tudor & Rolex at Wimbledon

Celebrities at Wimbledon made bold horological statements:

• David Beckham sported a custom diamond-studded Tudor Black Bay Chrono.

• Nick Jonas wore an estimated $100K+ vintage Rolex Day-Date.

• Eddie Redmayne opted for a vibrant red Omega Seamaster Aqua Terra.

• Andrew Garfield impressed with an Omega De Ville Trésor.
  

These choices reflect a blend of personal connection, legacy value, and emerging style narratives on and off the court.

3. Met Gala Watch Moments

At fashion’s most glamorous event, celebrities turned wrists into work of art:

• Pusha T wore the elusive Rolex Rainbow Daytona.

• A$AP Rocky dazzled in the ultra-thin Bvlgari Octo Finissimo Ultra.

• Jeremy Allen White chose the classic Jaeger-LeCoultre Reverso Tribute Monoface.
  

These choices combine heritage design with high-fashion drama—exactly what collectors covet.

4. Oscars & Red Carpet Statements

Turned out in award season glamour, standout choices included:

• Edward Norton with a vintage Vacheron Constantin Historiques 222.

• Cole Walliser showcasing the sleek H. Moser & Cie. Streamliner Tourbillon.
  

These highlight slower, collector-focused timepieces gaining traction through binge-worthy visibility.

5. Timeless Classics Still Reign

Some celebs continue to lean on heritage while subtly pushing their value narratives:

• Timothée Chalamet has popularized Cartier’s petite pieces—like the Baignoire Allongée and a gem-set Tank Américaine.

• Lewis Hamilton made waves wearing a lavish £375,000 Richard Mille RM 74‑02—solidifying his brand-aligned luxury image.
  
  

Why This Matters for Investors