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J.P. Morales - February 16 2024

Could “New Coke” Be the Next Big Hit from Rolex?


In the ever-evolving world of luxury timepieces, Rolex's latest patent filing hints at the highly anticipated comeback of the iconic 'Coke' bezel for the GMT Master II model. The buzz around this development stems from a recent patent discovery that suggests Rolex is on the verge of unveiling a new black and red ceramic bezel insert, a feature eagerly awaited by collectors and enthusiasts alike.

The Evolution of Rolex Bi-Color Ceramic Bezels

Rolex's GMT-Master II collection is renowned for its bi-color ceramic bezels, offering variations such as the 'Batman' with its blue and black, the 'Root Beer' in brown and black, the 'Pepsi' in blue and red, the 'Sprite' in green and black, and recently, a gray and black variant. Despite this impressive lineup, the 'Coke' combination of red and black has been conspicuously absent, presumably due to the challenges of replicating this specific color scheme in Cerachrom (Rolex's proprietary ceramic material).

Possible Coke Bezel Patent EP_4311820_A1.png__PID:3b764e45-7814-466b-96b8-2d10be5e851cRolex-Predictions-2024-Rolex-Watches-GMT-Master-II-Coke-Bezel-New-Coke-Red-Black-126710RONR-Investment Watches.jpeg__PID:03699540-82aa-4ac2-912d-f38358f9b931

A Breakthrough in Ceramic Technology

Rolex filed a patent for a method of creating two-toned ceramic inserts, specifically in red and black. Filed in 2022 and published at the end of January, the patent outlines a technique centered on fusing red and black into a singular ceramic piece, underscoring a significant advancement in ceramic coloration technology. The patent details the use of ceria-stabilized zirconia to achieve a monolithic, two-tone, or even multicolored component, merging aesthetics with innovation.

Speculation on the 'Coke' GMT-Master II's Debut

As the watch community eagerly anticipates the upcoming Watches and Wonders event, speculation is rife that 2024 could mark the year of the 'Coke' GMT-Master II's return. While Rolex's launch calendar remains shrouded in mystery, the unveiling of this patent provides a tantalizing glimpse into potential future offerings from the storied brand.As Rolex continues to push the boundaries of watchmaking craftsmanship, the possible reintroduction of the 'Coke' bezel not only showcases the brand's commitment to innovation but also rekindles the excitement for one of its most beloved designs. Only time will tell if the 'Coke' GMT-Master II will grace the wrists of watch aficionados once again.

Pre-Order Your Vintage 'Coke' GMT-Master II Today: As anticipation builds for the potential return of the 'Coke' GMT-Master II, we invite you to secure your own piece of Rolex's storied legacy. Whether you're drawn to the vibrant allure of the 'Coke', the sophistication of the 'Batman', or the classic appeal of the 'Pepsi', our exclusive pre-order page offers the perfect opportunity to add these iconic timepieces to your collection. Don't miss your chance to own a part of watchmaking history. Visit our pre-order page now and ensure your place among the first to celebrate the resurgence of Rolex's ceramic mastery.


Mockup Credit: Monochrome Watches

Two Tone Coke Bezel Patent Possible Escape EP Design Filing